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Introduction to Color Psychology

Do you feel anxious in a yellow room? Does the Color blue make you feel calm and relaxed? Artists and interior designers have long believed that Color can dramatically affect moods, feelings, and emotions. Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Certain Colors have been associated with increased blood pressure, increased metabolism, and eyestrain. So how exactly does Color work? 


How is Color believed to impact mood and behavior?


In this free-to-attend session you will learn more about the impact and benefits of Color theory and practice in our day-to-day lives. This session will allow participants to understand how Color can be used to their benefit. When we say Color generally everyone associates it to style, which is only one segment within the Color psychology spectrum. The use of Color can be practiced in all aspects of our lives:


FOR INDIVIDUALS – Reduce Stress / Anxiety / Achieve your goals


FOR ORGANIZATIONS – Increase commercial Awareness / Enhance motivation / Increase productivity / drive results / build your identity


About the Speaker

Ms. Fatima Al Shirawi is an Emirati entrepreneur and founder of “The Gracious F” which is the leading Color solutions consultancy in GCC, dedicated to assisting people and organizations in benefitting through the power of Color Science and Psychology. Established in 2008, based in Dubai, The Gracious F has assisted a variety of individuals and businesses and holds a Portfolio of national and international organizations.  Ms. Fatima has a BA in Sociology and Marketing from George Washington University, DC.  She has completed a course in Fashion Designing from Polimoda Institute in Florence, BA in Fashion Design from London College of Fashion and she is also a Certified Color Consultant from the Color Affects Institute. She is passionate about travel, education and giving back to the community.